If a customer enters your business but doesn’t make a purchase, did they still bring you value?
Just like the old adage about the tree falling in the woods, they did not. Still, it is critical to ensure that you are capitalizing on every individual that walks into your business. How do we do that?
Last year, Blue Door started working with clients on Social WiFi, which is a data collection tool integrated with your guest WiFi. Today, we have Social WiFi installed in more than 20 venues with some generating upwards of 1,000 new contacts per day.
Here is how it works:
- Your guest walks in
- Your guest is prompted to sign into your complimentary WiFi
- Your guest enters their email address or logs in using Facebook
- Your guest gets access to the complimentary WiFi
- You add a contact to your database and gain valuable insights on their relationship with your business
Social WiFi allows you to capture data from your customers as they enter your business and use it to gain insights on your most valuable clientele and create highly customized marketing campaigns (but that isn’t all).
Here are the top six reasons your business needs to install Social WiFi today:
Build a valuable email database
An email marketing campaign is only as good as your database of contacts. Is your database up-to-date? Have all your contacts given express consent as per Canada's Anti-Spam Law (CASL)? Using Social WiFi ensures that your contacts are reflective of your current customer base and that any ensuing communication complies with CASL. Proper email database optimization and maintenance is a simple investment that pays long-term dividends.
Provide more, the second they walk in the door
Providing complimentary WiFi to your customers is great, but what if you could provide even more? With a completely customizable WiFi landing page, you can make sure your first impression is a good one. You can utilize the landing page the customer sees to communicate promotions, showcase a new menu, or tell your customer a little bit more about your brand.
Market to the right people, at the right time
Effective communication and customer conversion hinges on timing. Imagine owning a bakery and being able to offer someone a free cupcake for their birthday. Or perhaps you are a florist and want to remind forgettable husbands about their upcoming anniversary. With Social WiFi, all of this is possible - and more. Using the data you collect, you will be able to strategically deploy Smart Emails to your customers based on the data that they provide. This allows you to have a narrow target audience with offers that are relevant to them at the right time.
Retain loyal customers and reinvigorate your relationships with lost customers
Loyalty programs are a popular form of customer engagement. Establishing positive, two-way relationships with your best customers is smart - but what about your lost customers? Social WiFi allows you to conveniently categorize and communicate with both. You can expand your loyalty program with time-sensitive offers, which can you exclusively send to customers that have visited you more than five times. In addition, bring new value to old customers by offering them a small token of your appreciation on their next visit or during their next purchase. First time customer? Welcome them. Haven't seen a customer for a while? Send them a reason to come back.
Build sophisticated re-targeted marketing campaigns
A click is not a customer. But since there’s never been a way to know if your online marketing actually causes someone to visit your business, retailers buy clicks and hope. With Social WiFi you can engage in Walk-Through Campaigns which will provide a powerful metric to better understand the bottom-line impact of your marketing. Each customer who visits after seeing a marketing message is counted. It tells you the number of people who respond to your marketing by actually walking through your doors.
Social WiFi is the first step to learning more about your customers and your business. Contact our team today and learn more about what Social WiFi can do to help you take your marketing to the next level. We handle all the installation, set up and marketing for you making it easy to deploy your most powerful marketing tool yet.
About the Author:
Aaron Lieberman is our Digital Marketing Manager at Blue Door and helps strategize, execute, and report on all digital marketing campaigns on behalf of our clients.