'Make A Splash' OOH Campaign
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Ripley's Aquarium of Canada is a world-renowned attraction located in downtown Toronto. In 2023, Blue Door was engaged to design the ‘Make a Splash’ Out of Home (OOH) campaign for Ripley's, a marketing initiative aimed at increasing brand awareness and ticket sales. The 'Make a Splash' campaign features bold, colourful visuals and highlights the green sea turtles that can be found at the aquarium. The OOH campaign applications include print and digital billboards, streetcar wraps, TTC subway station posters, TTC train interior posters, and Go Train posters. The OOH campaign launched March 13, 2023 in locations across the Greater Toronto Area, Barrie, Durham, and Waterloo.