WHAT'S INCLUDED
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Set up on software including development of keywords relevant to the brand including sensitive/trigger words
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Regular review of key terms for relevance and optimization purposes
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Daily monitoring of the brand on social media, online, and broadcast (set by key search terms, geography parameters, profanity etc.)
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As it Happens notifications for sensitive topics/keywords used in conjunction with the brand
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End of month report, inclusive of all brand mentions, insights, and sentiment analysis
MEDIA MONITORING CAPTURES
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DIGITAL MEDIA HITS FROM NATIONAL, REGIONAL, AND LOCAL MEDIA INCLUDING:
National Post, Toronto Star, The Globe and Mail, The New York Times, Washington Post, Wallstreet, Journal, Bloomberg, TVO, Toronto Sun, blogTO, Daily Hive, Narcity
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BROADCAST HITS INCLUDING:
CBC, Global News, CP24, CTV, City News, Breakfast Television.
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ONLINE INCLUDING:
Twitter, Facebook Pages, Reddit, Online Public forums
