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Today’s media is a never-ending cycle of content. With new information coming out every minute, we know it’s easy to miss important mentions of your brand when relying on manual searches alone.
We also know that media monitoring software can be expensive and require software training, set-up and long commitment times.
To help combat these issues, Blue Door has created a simple subscription service that ensures you’ll never miss a beat, or be left in the dark about an impending crisis.
*Please note, our Media Monitoring service requires a minimum six (6) month commitment.
WHAT'S INCLUDED
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Set up on software including development of keywords relevant to the brand including sensitive/trigger words
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Regular review of key terms for relevance and optimization purposes
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Daily monitoring of the brand on social media, online, and broadcast (set by key search terms, geography parameters, profanity etc.)
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As it Happens notifications for sensitive topics/keywords used in conjunction with the brand
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End of month report, inclusive of all brand mentions, insights, and sentiment analysis
MEDIA MONITORING CAPTURES
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DIGITAL MEDIA HITS FROM NATIONAL, REGIONAL, AND LOCAL MEDIA INCLUDING:
National Post, Toronto Star, The Globe and Mail, The New York Times, Washington Post, Wallstreet, Journal, Bloomberg, TVO, Toronto Sun, blogTO, Daily Hive, Narcity
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BROADCAST HITS INCLUDING:
CBC, Global News, CP24, CTV, City News, Breakfast Television.
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ONLINE INCLUDING:
Twitter, Facebook Pages, Reddit, Online Public forums
