Branding & PackagingRoary Pet Wipes
The goal was to break into the pet industry by leveraging a unique brand that appeals to pet owners seeking quality, luxury and reliability.
Our team conducted in-depth research on the pet industry to identify the white space in the market. We reviewed key competitors, target audiences, branding opportunities, and consumer behaviour. Our team brainstormed, tested various concepts, and held focus groups before landing on the final design and product.
The final brand identity hit all the marks. The brand identity was unique, nostalgic, purposeful, and highly memorable. Playful yet functional, Roary resonated with our target audiences and retailers as a standout newcomer.