Blue Door Agency Appoints New Leadership, Welcomes New and Returning Clients, and Refreshes Brand

Blue Door Agency, one of Canada’s fastest-growing marketing agencies, has announced three new leadership appointments, a portfolio of new and renewed client partnerships, and a refreshed brand identity, all reflecting the agency’s evolution.

Founded in 2017, Blue Door has grown into a full-service marketing agency, serving clients across North America in technology, healthcare, education, and consumer packaged goods. This year, the agency was recognized as one of Canada’s Top Growing Companies by The Globe and Mail, reflecting 174% growth over three years and a 72% client retention rate.

To support the agency’s continued growth and prepare for its next chapter, Blue Door has promoted three senior team members, two of whom hold newly created roles:

• Aaron Lieberman, Director of Operations
• Melissa Prince, Director of Agency Experience
• Anneliese Diamantopoulos, Director of Public Relations

“These individuals have been at Blue Door for several years, highlighting their dedication to the agency and shared vision to raise the bar for clients and team members”, said Laura Silver, Chief Executive Officer at Blue Door Agency. “These roles will allow us to build the kind of infrastructure that matches our ambition. Aaron, Melissa, and Anneliese each bring deep institutional knowledge and a genuine commitment to doing things right. Formalizing their leadership is a natural next step for where Blue Door is headed.”

In addition to the new leadership roles, the agency announced new client wins, including Ryde:, but also renewed long-standing client relationships with Canadian Opera Company, Ripley’s Aquarium of Canada, and Longo’s. Blue Door was also named Vendor of Record for the Toronto Parking Authority and Preferred Vendor for Marriott Hotels, and expanded its geographic footprint into Minnesota, Chicago, Salt Lake City, Texas, and Florida, with continued growth across Eastern Canada.

Alongside the leadership and client news, Blue Door today introduced a refreshed brand identity, led entirely by its in-house creative team. The update includes a new logo, a redesigned website, and refreshed collateral, built to reflect the agency Blue Door has become rather than the one it started as.

“This year has brought meaningful growth on several fronts, including welcoming a strong class of new client partners while deepening long-standing relationships,” said Silver. “Expanding our geographic footprint came directly through existing client relationships, a true testament to the kinds of partnerships we build.”

Growth At A Glance:

• 174% growth over three years (2021-2024) and earning recognition from The Globe and Mail as one of Canada’s Top Growing Companies.
• 22 net-new client partnerships, including Bailey Nelson, Ryde:, ChargeLab, CarltonOne, and select Radisson and Radisson Blu properties, including newly renovated Radisson Blu Mall of America.
• 72% retainer client retention rate, underscored by renewals from the agency’s longest-standing partners, Longo’s, Canadian Opera Company, and Ripley’s Aquarium of Canada.
• Vendor of Record for the Toronto Parking Authority.
• Expansion into new markets, including Minnesota, Chicago, Salt Lake City, Texas, and Florida, with continued expansion into Eastern Canada.

“Growth is easy to talk about and hard to earn. Ours came from clients who trusted us with real mandates, a team that delivered on them, and relationships we’ve spent years building carefully,” said Andrew Verescak, Chief Growth Officer. “While our brand looks different now. The way we work hasn’t changed.”

Looking ahead, Blue Door’s focus will remain where it has always been: doing great work, building long-term client relationships, and growing the kind of agency people want to be a part of.