The Goal
The goal of the campaign was to drive sales, build a sophisticated retargeting audience, and test different tactics that could be a roadmap for their future marketing initiatives in the future.
The Approach
Blue Door developed a strategy that focused on an understanding of the ela Handbags target market. We also conducted a deep competitor analysis to create a strong story matched with visuals. We launched the campaign on Facebook & Instagram with regular A/B testing for message resonance and testing. Our campaign leveraged messaging about sustainability and buy-local themes.
Results
Overall, the advertising campaign increased sales by 350% when compared to the prior YOY sales data. Our campaign resulted in a 325% increase in Online Store Sessions, 264% increase in total orders, and the average online order value increased by 25%. Our email marketing efforts resulted in revenue generation and had an average open rate of 35% which is well above the industry average of 19%.
Blue Door and ela Handbags were thrilled with the results of the campaign, having increased sales by 350% and having gained strong analytics and insights into their consumer’s behaviors and spending habits.
![](http://www.bluedoor.agency/cdn/shop/files/Screenshot_2023-06-28_at_3.49.02_PM_4095b774-f93d-4f6f-bcad-0a59362810f1.png?v=1687984731&width=480)
![](http://www.bluedoor.agency/cdn/shop/files/Screenshot_2023-06-28_at_3.47.50_PM_0eba173e-6e5b-419c-9952-8e35f031a51e.png?v=1687984742&width=480)
![](http://www.bluedoor.agency/cdn/shop/files/Screenshot_2023-06-28_at_3.48.34_PM_c101b9da-2340-4194-a902-87499c4b85ec.png?v=1687984760&width=480)