To generate buzz and position Mademoiselle as the ultimate hotspot on King St., showcasing its exceptional food, beverages, and stunning interior aesthetics.
Our approach involved curating a guest list comprising top-tier media, influencers, and VIPs, with the aim of not only generating immediate coverage but also fostering potential long-term partnerships for Mademoiselle. The strategic efforts centred around media relations, influencer engagement, and securing pre and post-event media coverage to generate a significant buzz around Toronto's most sought-after dining destination. We also secured an exclusive partnership with American Express and Toronto International Festival which has led to positive brand affinity for the organization as it expands to Miami.
The grand opening of Mademoiselle achieved remarkable results, with a total attendance of 250including 48 influencers, 30 media representatives, and 70 VIPs. The event generated significant media buzz, resulting in 25+ earned media articles and reaching an impressive 20 media impressions, along with 36 pieces of social media coverage. Following the event, Blue Door was able to successfully facilitate multiple partnerships with notable organizations such as American Express and TIFF.
Today, Blue Door proudly maintains its partnership with Mademoiselle, having recently extended its contract for a second year as their AOR and we will be opening their new Toronto location and new space in Miami.