Highlight two of MiniLuxe’s treatment products and encourage consumers and drive purchase consideration and sales of the two priority products: the Nourishing Cuticle Oil and Anti-Aging Hand Cream, while also driving awareness around MiniLuxe’s commitment to clean and ethical beauty.
Blue Door developed and executed an influencer marketing campaign that engages creators in the Boston area, and contracting them to share product and brand information to their followers.
Mid-campaign results show we have already met or exceeded the average e-comm growth metrics including users per month, unique users, page sessions and pageviews. We are also seeing an increase in revenue for all hero products. This trending upswing in website traffic and revenue can be correlated to an increase in brand awareness, with creator followers and reel viewers likely visiting the website directly and purchasing independently.
Today, Blue Door continues to represent MiniLuxe and the current Boston campaign is active.