Influencer Campaign



MiniLuxe, a nail care brand based in Boston, has been working with Blue Door since 2020. Our work has included influencer marketing, paid media, investor relations and media relations. Our latest campaign in 2023 was focused on a highly-integrated influencer campaign to drive sales for two priority products, the Nourishing Cuticle Oil and Anti-Aging Hand Cream. All campaign elements were focused on the Boston market and highly targeted toward e-commerce sales.

The Goal

Highlight two of MiniLuxe’s treatment products and encourage consumers and drive purchase consideration and sales of the two priority products: the Nourishing Cuticle Oil and Anti-Aging Hand Cream, while also driving awareness around MiniLuxe’s commitment to clean and ethical beauty.

The Approach

Blue Door developed and executed an influencer marketing campaign that engages creators in the Boston area, and contracting them to share product and brand information to their followers.


Mid-campaign results show we have already met or exceeded the average e-comm growth metrics including users per month, unique users, page sessions and pageviews. We are also seeing an increase in revenue for all hero products. This trending upswing in website traffic and revenue can be correlated to an increase in brand awareness, with creator followers and reel viewers likely visiting the website directly and purchasing independently.

Today, Blue Door continues to represent MiniLuxe and the current Boston campaign is active.


Revenue Increase Average


Average Website Traffic Increase




Average Engagement Rate


Organic Engagements


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