2021 Annual Report

Toronto Parking Authority


Following a competitive RFP process, Blue Door became a Vendor of Record for the Toronto Parking Authority which include Green P and Bike Share Toronto. As one of our first projects together, we were approached to develop and design the 2021 Annual Report. We executed the copywriting, photography, 3D renderings, creative direction, layout design, and graphic design. We delivered a professional and engaging digital and print-ready report that was presented internally and publically.

The Goal

To develop a professionally designed annual report that represented TPA’s evolution, sophistication, and elevated brand presence.

The Approach

Blue Door utilized the foundational brand elements and applied them in a new and refreshing way to capture TPA’s growth and advancement. Photography and 3D renderings were a very important element of the report development and  showcased the faces behind TPA at every level of the company.

To ensure deep knowledge and understanding of the TPA’s 2021 goals and achievements, we held individual interviews with department directors to understand everything from customer service to financial goals for the growing organization.


Blue Door delivered a professional report that exceeded client expectations and was delivered to 500+ stakeholders including government, policy makers, customers, staff and media.