2021 Annual ReportToronto Parking Authority
To develop a professionally designed annual report that represented TPA’s evolution, sophistication, and elevated brand presence.
Blue Door utilized the foundational brand elements and applied them in a new and refreshing way to capture TPA’s growth and advancement. Photography and 3D renderings were a very important element of the report development and showcased the faces behind TPA at every level of the company.
To ensure deep knowledge and understanding of the TPA’s 2021 goals and achievements, we held individual interviews with department directors to understand everything from customer service to financial goals for the growing organization.
Blue Door delivered a professional report that exceeded client expectations and was delivered to 500+ stakeholders including government, policy makers, customers, staff and media.