How has the PR landscape changed and where do we go from here?
Still, one thing has remained the same - public relations is still about telling a great story. All that has changed is the way in which that story is told.
A time to reflect on the rise of the cannabis industry (plus our top picks to commemorate the special day)
For many people, April 20 or 4/20 is recognized as a national holiday for cannabis...
Facebook WiFi vs Social WiFi: Know The Facts
Gather first-party data, learn more about your customers, build your email marketing database, and advertise across numerous channels without being hindered by ongoing mobile phone updates.
Top Public Relations Trends of 2022
A solid public relations strategy plays a significant role in a brand's success. Here are the five top PR trends to look for in 2022 to maximize your success.
Top Design Trends of 2022
This year, we are seeing a major clash of design trends. From minimalism to ‘chaos’, we will explore four design trends that will help brands stand out in our digital-forward society.
Top Digital Trends of 2022: Let’s Get Personal
Our team of digital marketing experts has leveraged a combination of experience and research to predict the top trends to watch in 2022. Each of these trends is paired with practical implementation advice to ensure your digital marketing strategy is aspirational and executable.
Notable Rebrands of 2020/2021
Put simply, consumers are engaging with brands differently in 2021. Brands are now held to a higher standard of transparency and accountability, which is shaping how brands across the globe have evolved in recent years.
How Peloton is Piggybacking on the 2021 Tokyo Olympics
If you haven’t heard of the exercise equipment and fitness brand, Peloton, it’s possible you...
Top Five Agency Must-Haves For Clients
The relationship between agencies and clients have not been immune to the impact of COVID-19.
Lost (Budgets) and Found (Content): A Guide To Found Content and It’s Uses
Found content is revolutionizing the creative production process and could be the perfect solution for your business—but what is it?
How The Grocery Sector Has Transformed Forever
As we pass the first anniversary of one of the greatest industry disruptions due to COVID-19, the pandemic has undoubtedly impacted grocers and shoppers for years to come. As a Public Relations and Digital Marketing agency representing grocery retailers in Toronto, we are very familiar with these changes and how they will continue to impact customers and how they shop, cook and eat.
Why Micro-Influencers Should Be Part Of Your Next Campaign
With months of closures, thousands of restaurants forced to halt operations, millions of workers unemployed, and billions in lost revenue, the COVID-19 pandemic has arguably been the foodservice industry’s greatest challenge to date.
When Life Gives You Lemons: A Reopening Guide for Restaurants
What will a Saturday night look like in six months from now? If you’re in the hospitality sector, this is likely a constant, all-consuming question that swirls around your mind day in, and day out.
The Next Wave: How Restaurants Can Adapt in the Age of a Pandemic
With months of closures, thousands of restaurants forced to halt operations, millions of workers unemployed, and billions in lost revenue, the COVID-19 pandemic has arguably been the foodservice industry’s greatest challenge to date.
10 Things We’ve Learned Running an Agency
Running any business is challenging, but a marketing agency can be particularly difficult. It has taken us well over a decade to understand the foundation and framework that makes an agency successful and still, there are constantly changing variables at play.
Top Sales Tips for Black Friday and Cyber Monday
Despite the headlines claiming that Black Friday and Cyber Monday is dead, COVID-19 regulations and restrictions will not be hindering holiday shoppers this year.
The Top Five Virtual Events Happening in Toronto this Fall
Virtual events are creating spaces for people to build relationships, collaborate globally, decompress, and rebuild social connections during a time of physical solitude.
How Programmatic Advertising Has Changed Digital Marketing
If you want to build more effective advertising campaigns that spend budget efficiently and hyper-target the right consumers at the right time, programmatic advertising is the best option for your company.
When to Spend Money on a PR Firm and When to Do it Yourself (or not at all)
Public relations, which focuses on earned third-party exposure, is an appealing service desired by many large, small, and independent businesses.
Why Supporting Clients During Hard Times Pays Off
While Canada has successfully flattened the curve, our physical distancing remains. Returning to the office for some companies could be months away and some may decide to never return.
The Most Important Elements to Include on Your New Website
With more and more businesses moving into the digital space, the best way to organically grow your online business is a well-designed website for potential customers. We all know that websites are often the first opportunity to make a lasting impression, so it is important that you put your best foot forward.
Five Reasons You Should Consider A Career In Graphic Design
A career in graphic design is ever evolving. It shifts with new inventions and trends, yet it remains a constant at the core of nearly every creative agency and every campaign you see.
Agency Shoutouts for Innovation During COVID-19
It’s undeniable that industries across the nation have been significantly impacted by COVID-19. Many businesses who were once lucrative establishments with enviable portfolios saw their businesses crumble in a matter of days due to the pandemic and the shutdown of the economy.
Like A Tree Falling In The Woods: Five Reasons Your Business Needs Social WiFi
If a customer enters your business but doesn’t make a purchase, did they still bring you value?