There are many differing opinions today on the value of a news release.   Some even say they’re obsolete, done in by technology. Don’t believe everything you hear. As an agency, you still have to get the message out for your clients, especially when you have some great news to share. And if and when trouble comes up, it’s best to stay on top of the story and shape the narrative. There’s a right way to do it, of course. So, where does the press release fit into today's world? What can companies do to optimize the full potential of...

This fall, Blue Door had the privilege of working with the Toronto International Film Festival (TIFF) for the second consecutive year. Our work with TIFF included our role as the PR agency for Tequila Tromba (Official Tequila of TIFF) and Vieni Estates (Official Sparkling Wine of TIFF).

Whether you’re a restaurant, hotel, cannabis company, or lemonade stand, every business is turning to digital solutions to help generate awareness and increase revenue. 

With 2020 fast approaching, we're paying close attention to emerging trends and asking ourselves some critical questions. What can we learn from 2019? How can we take these learnings and apply them to offer more value to our clients? How can we improve our processes, and what services should we expand on, or remove?   

As we look to answer some of these questions, we examine what 2020 will have in store for the public relations industry. Here are 5 trends we’re expecting to see in PR as we move towards 2020:

Blue Door Communications (“Blue Door”) is proud to announce that it has successfully acquired Toronto-based digital marketing agency, PunchxPepper (“PxP”) effective immediately. As part of the acquisition, Blue Door will gain PxP’s employees including experts in digital and strategic planning. Additionally, all consumer-packaged goods and hospitality clients will be joining Blue Door’s expanding client roster which includes Assembly Chef’s Hall, Tequila Tromba, Lost Craft, Vieni Estates Honeycomb Hospitality, Virtuous Pie, PM Entertainment, Gusto 54 Restaurant Group, The Good Son, The Thompson Hotel, The Kimpton, The Annex, and Toronto’s first legal retail cannabis store, The Hunny Pot Cannabis Co.

Blue Door was at a function the other night and overheard a conversation taking place with a small group of people.  They were frustrated about losing a client earlier that day and were repeatedly saying things including: “But, we worked so hard”, “we did everything they asked for”, “what happened?” There are so many blogs and stories about how to keep clients, but we decided in a harsh, blatantly honest way, to remind everyone (including ourselves) how easy it can be to lose them.