5 Ways to Prepare Your Online Store for the Holiday Season

5 Ways to Prepare Your Online Store for the Holiday Season

Ho ho ho and a bunch of sales. The holidays are here and it's time to make sure you are capitalizing on heightened consumer spending!

Is your online store prepared?

For the first time, 54% of U.S. consumers said they would do their holiday shopping online resulting in Black Friday shopping at brick-and-mortar stores to drop by 6%.

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The Press Release Isn’t Dead, Yet!

The Press Release Isn’t Dead, Yet!

There are many differing opinions today on the value of a news release.  

Some even say they’re obsolete, done in by technology. Don’t believe everything you hear. As an agency, you still have to get the message out for your clients, especially when you have some great news to share. And if and when trouble comes up, it’s best to stay on top of the story and shape the narrative.

There’s a right way to do it, of course.

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5 Powerful PR Trends For 2020

5 Powerful PR Trends For 2020

With 2020 fast approaching, we're paying close attention to emerging trends and asking ourselves some critical questions. What can we learn from 2019? How can we take these learnings and apply them to offer more value to our clients? How can we improve our processes, and what services should we expand on, or remove?   

As we look to answer some of these questions, we examine what 2020 will have in store for the public relations industry. Here are 5 trends we’re expecting to see in PR as we move towards 2020:

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Blue Door Communications Announces Acquisition of Punch x Pepper Digital Marketing Agency

Blue Door Communications Announces Acquisition of Punch x Pepper Digital Marketing Agency

Blue Door Communications (“Blue Door”) is proud to announce that it has successfully acquired Toronto-based digital marketing agency, PunchxPepper (“PxP”) effective immediately. As part of the acquisition, Blue Door will gain PxP’s employees including experts in digital and strategic planning. Additionally, all consumer-packaged goods and hospitality clients will be joining Blue Door’s expanding client roster which includes Assembly Chef’s Hall, Tequila Tromba, Lost Craft, Vieni Estates Honeycomb Hospitality, Virtuous Pie, PM Entertainment, Gusto 54 Restaurant Group, The Good Son, The Thompson Hotel, The Kimpton, The Annex, and Toronto’s first legal retail cannabis store, The Hunny Pot Cannabis Co.
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