Top Sales Tips for Black Friday and Cyber Monday

Top Sales Tips for Black Friday and Cyber Monday

Despite the headlines claiming that Black Friday and Cyber Monday is dead, COVID-19 regulations and restrictions will not be hindering holiday shoppers this year.
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The Top Five Virtual Events Happening in Toronto this Fall

The Top Five Virtual Events Happening in Toronto this Fall

Virtual events are creating spaces for people to build relationships, collaborate globally, decompress, and rebuild social connections during a time of physical solitude.
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How Programmatic Advertising Has Changed Digital Marketing

How Programmatic Advertising Has Changed Digital Marketing

If you want to build more effective advertising campaigns that spend budget efficiently and hyper-target the right consumers at the right time, programmatic advertising is the best option for your company.
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When to Spend Money on a PR Firm and When to Do it Yourself (or not at all)

When to Spend Money on a PR Firm and When to Do it Yourself (or not at all)

Public relations, which focuses on earned third-party exposure, is an appealing service desired by many large, small, and independent businesses. 
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Why Supporting Clients During Hard Times Pays Off

Why Supporting Clients During Hard Times Pays Off

While Canada has successfully flattened the curve, our physical distancing remains. Returning to the office for some companies could be months away and some may decide to never return. 
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The Most Important Elements to Include on Your New Website

The Most Important Elements to Include on Your New Website

With more and more businesses moving into the digital space, the best way to organically grow your online business is a well-designed website for potential customers. We all know that websites are often the first opportunity to make a lasting impression, so it is important that you put your best foot forward.
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Five Reasons You Should Consider A Career In Graphic Design

Five Reasons You Should Consider A Career In Graphic Design

A career in graphic design is ever evolving. It shifts with new inventions and trends, yet it remains a constant at the core of nearly every creative agency and every campaign you see.
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Agency Shoutouts for Innovation During COVID-19

Agency Shoutouts for Innovation During COVID-19

It’s undeniable that industries across the nation have been significantly impacted by COVID-19. Many businesses who were once lucrative establishments with enviable portfolios saw their businesses crumble in a matter of days due to the pandemic and the shutdown of the economy.
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Like A Tree Falling In The Woods: Five Reasons Your Business Needs Social WiFi

Like A Tree Falling In The Woods: Five Reasons Your Business Needs Social WiFi

If a customer enters your business but doesn’t make a purchase, did they still bring you value?
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How to Manage Your Agency’s A/R and A/P During a Pandemic

How to Manage Your Agency’s A/R and A/P During a Pandemic

It would not be a far stretch to say that the COVID-19 pandemic has thrown most businesses for a loop. Uncertainty, confusion, and decreased revenues are enough to make any firm feel the pinch. 
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I Graduated PR School in the Middle of a Global Pandemic: Now What?

I Graduated PR School in the Middle of a Global Pandemic: Now What?

Today’s graduates are now entering a tumultuous and unpredictable job market that will put immense pressure on job candidates to impress agencies with their capabilities and skill sets. Agencies will be looking for candidates who are hard-working, creative, and who have used COVID-19 as an opportunity for growth. 
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When Life Gives You Lemons: A Reopening Guide for Restaurants

When Life Gives You Lemons: A Reopening Guide for Restaurants

COVID-19 has significantly impacted the foodservice and hospitality industry.  As we prepare to open our doors, the sector must be ready to address the changing landscape around us.
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