One Year Later: A PR Professional's View of the ICCO Report
The ICCO's World Public Relations report attributes the PR industry's recent growth to a shift in company budgets from advertising to more traditional public relations. I always understood the difference and importance of PR; however, gaining first-hand experience as the world rebounded from the pandemic, the need and benefits of PR became so much more apparent. The pandemic showed us that no industry was safe and that corporate communications was a top priority for all organizations. Calls from clients moved from billboard placements to media training, issues management and staff communication overnight.
2023 Digital Marketing, Design, and Public Relations Trend Forecast
New year, new us trends. As we enter a new year, our team is expeditiously working to identify new trends in digital marketing, graphic design, and public relations to deliver extraordinary value to our clients ad their programs.
How To Prioritize Sustainability In Your Startup
Every effort, big or small, can have a material impact on the planet. There are steps you can take to build a business that recognizes the importance of the environment and sustainability.
5 Graphic Design Tools For Successful Projects
Design programs are constantly adapting and innovating which is why it’s critical to add new...
Five PR Tools We Love Right Now
We’ve assembled a list of our five favourite tools here at Blue Door that help us deliver a high ROI to our clients.
How To Not Micromanage Your Startup
Put simply, micromanaging can be detrimental to any organization. It contributes to high stress, high turnover and low productivity across the board.
Google Analytics 4 (GA4): Designed for the future of measurement
So, what is GA4, commonly abbreviated to GA4, and what does this current, now default version of Google Analytics mean for marketers and business owners alike?
TikTok vs. Instagram Influencers: What’s the Difference?
Today, we review the two major platforms (Instagram and TikTok) to analyze where to spend your dollars and why!
P.S. Representation Still Matters
In 2020, the Black Lives Matter movement shone a spotlight on the lack of representation...
How has the PR landscape changed and where do we go from here?
Still, one thing has remained the same - public relations is still about telling a great story. All that has changed is the way in which that story is told.
A time to reflect on the rise of the cannabis industry (plus our top picks to commemorate the special day)
For many people, April 20 or 4/20 is recognized as a national holiday for cannabis...
Facebook WiFi vs Social WiFi: Know The Facts
Gather first-party data, learn more about your customers, build your email marketing database, and advertise across numerous channels without being hindered by ongoing mobile phone updates.
Top Public Relations Trends of 2022
A solid public relations strategy plays a significant role in a brand's success. Here are the five top PR trends to look for in 2022 to maximize your success.
Top Design Trends of 2022
This year, we are seeing a major clash of design trends. From minimalism to ‘chaos’, we will explore four design trends that will help brands stand out in our digital-forward society.
Top Digital Trends of 2022: Let’s Get Personal
Our team of digital marketing experts has leveraged a combination of experience and research to predict the top trends to watch in 2022. Each of these trends is paired with practical implementation advice to ensure your digital marketing strategy is aspirational and executable.
Notable Rebrands of 2020/2021
Put simply, consumers are engaging with brands differently in 2021. Brands are now held to a higher standard of transparency and accountability, which is shaping how brands across the globe have evolved in recent years.
How Peloton is Piggybacking on the 2021 Tokyo Olympics
If you haven’t heard of the exercise equipment and fitness brand, Peloton, it’s possible you...
Top Five Agency Must-Haves For Clients
The relationship between agencies and clients have not been immune to the impact of COVID-19.
Lost (Budgets) and Found (Content): A Guide To Found Content and It’s Uses
Found content is revolutionizing the creative production process and could be the perfect solution for your business—but what is it?
How The Grocery Sector Has Transformed Forever
As we pass the first anniversary of one of the greatest industry disruptions due to COVID-19, the pandemic has undoubtedly impacted grocers and shoppers for years to come. As a Public Relations and Digital Marketing agency representing grocery retailers in Toronto, we are very familiar with these changes and how they will continue to impact customers and how they shop, cook and eat.
Why Micro-Influencers Should Be Part Of Your Next Campaign
With months of closures, thousands of restaurants forced to halt operations, millions of workers unemployed, and billions in lost revenue, the COVID-19 pandemic has arguably been the foodservice industry’s greatest challenge to date.
When Life Gives You Lemons: A Reopening Guide for Restaurants
What will a Saturday night look like in six months from now? If you’re in the hospitality sector, this is likely a constant, all-consuming question that swirls around your mind day in, and day out.
The Next Wave: How Restaurants Can Adapt in the Age of a Pandemic
With months of closures, thousands of restaurants forced to halt operations, millions of workers unemployed, and billions in lost revenue, the COVID-19 pandemic has arguably been the foodservice industry’s greatest challenge to date.
10 Things We’ve Learned Running an Agency
Running any business is challenging, but a marketing agency can be particularly difficult. It has taken us well over a decade to understand the foundation and framework that makes an agency successful and still, there are constantly changing variables at play.