Warm Up with a Toronto Staycation

Warm Up with a Toronto Staycation

As we slowly get past the hurdle of the first months of the new year, the itch to begin planning trips away from work and away from our regular schedule begins to settle in. 

But with resolutions to eat better and stay home a little more often, Blue Door is sharing some of its favourite spots for a Toronto staycation. 

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5 Ways to Prepare Your Online Store for the Holiday Season

5 Ways to Prepare Your Online Store for the Holiday Season

Ho ho ho and a bunch of sales. The holidays are here and it's time to make sure you are capitalizing on heightened consumer spending!

Is your online store prepared?

For the first time, 54% of U.S. consumers said they would do their holiday shopping online resulting in Black Friday shopping at brick-and-mortar stores to drop by 6%.

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The Press Release Isn’t Dead, Yet!

The Press Release Isn’t Dead, Yet!

There are many differing opinions today on the value of a news release.  

Some even say they’re obsolete, done in by technology. Don’t believe everything you hear. As an agency, you still have to get the message out for your clients, especially when you have some great news to share. And if and when trouble comes up, it’s best to stay on top of the story and shape the narrative.

There’s a right way to do it, of course.

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5 Powerful PR Trends For 2020

5 Powerful PR Trends For 2020

With 2020 fast approaching, we're paying close attention to emerging trends and asking ourselves some critical questions. What can we learn from 2019? How can we take these learnings and apply them to offer more value to our clients? How can we improve our processes, and what services should we expand on, or remove?   

As we look to answer some of these questions, we examine what 2020 will have in store for the public relations industry. Here are 5 trends we’re expecting to see in PR as we move towards 2020:

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