Notable Rebrands of 2020/2021

Notable Rebrands of 2020/2021

Put simply, consumers are engaging with brands differently in 2021. Brands are now held to a higher standard of transparency and accountability, which is shaping how brands across the globe have evolved in recent years. 
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How Peloton is Piggybacking on the 2021 Tokyo Olympics

How Peloton is Piggybacking on the 2021 Tokyo Olympics

If you haven’t heard of the exercise equipment and fitness brand, Peloton, it’s possible you might be living under a rock. But don’t worry, we’ll fill you in.  Founded in...
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What is the Right Profit Margin for My Marketing Agency?

What is the Right Profit Margin for My Marketing Agency?

Profit margin analysis can be a very valuable asset for any agency’s financial reporting, especially in terms of planning for growth and expansion in the future.
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Top Five Agency Must-Haves For Clients

Top Five Agency Must-Haves For Clients

The relationship between agencies and clients have not been immune to the impact of COVID-19.
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Lost (Budgets) and Found (Content): A Guide To Found Content and It’s Uses

Lost (Budgets) and Found (Content): A Guide To Found Content and It’s Uses

Found content is revolutionizing the creative production process and could be the perfect solution for your business—but what is it?
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How The Grocery Sector Has Transformed Forever

How The Grocery Sector Has Transformed Forever

As we pass the first anniversary of one of the greatest industry disruptions due to COVID-19, the pandemic has undoubtedly impacted grocers and shoppers for years to come.  As a Public Relations and Digital Marketing agency representing grocery retailers in Toronto, we are very familiar with these changes and how they will continue to impact customers and how they shop, cook and eat. 
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Why Micro-Influencers Should Be Part Of Your Next Campaign

Why Micro-Influencers Should Be Part Of Your Next Campaign

With months of closures, thousands of restaurants forced to halt operations, millions of workers unemployed, and billions in lost revenue, the COVID-19 pandemic has arguably been the foodservice industry’s greatest challenge to date. 
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When Life Gives You Lemons: A Reopening Guide for Restaurants

When Life Gives You Lemons: A Reopening Guide for Restaurants

What will a Saturday night look like in six months from now? If you’re in the hospitality sector, this is likely a constant, all-consuming question that swirls around your mind day in, and day out.
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The Next Wave: How Restaurants Can Adapt in the Age of a Pandemic

The Next Wave: How Restaurants Can Adapt in the Age of a Pandemic

With months of closures, thousands of restaurants forced to halt operations, millions of workers unemployed, and billions in lost revenue, the COVID-19 pandemic has arguably been the foodservice industry’s greatest challenge to date.
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10 Things We’ve Learned Running an Agency

10 Things We’ve Learned Running an Agency

Running any business is challenging, but a marketing agency can be particularly difficult. It has taken us well over a decade to understand the foundation and framework that makes an agency successful and still, there are constantly changing variables at play.
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Top Sales Tips for Black Friday and Cyber Monday

Top Sales Tips for Black Friday and Cyber Monday

Despite the headlines claiming that Black Friday and Cyber Monday is dead, COVID-19 regulations and restrictions will not be hindering holiday shoppers this year.
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The Top Five Virtual Events Happening in Toronto this Fall

The Top Five Virtual Events Happening in Toronto this Fall

Virtual events are creating spaces for people to build relationships, collaborate globally, decompress, and rebuild social connections during a time of physical solitude.
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