Google Analytics 4 (GA4): Designed for the future of measurement So, what is GA4, commonly abbreviated to GA4, and what does this current, now default version of Google Analytics mean for marketers and business owners alike?
TikTok vs. Instagram Influencers: What’s the Difference? Today, we review the two major platforms (Instagram and TikTok) to analyze where to spend your dollars and why!
How has the PR landscape changed and where do we go from here? Still, one thing has remained the same - public relations is still about telling a great story. All that has changed is the way in which that story is told.
A time to reflect on the rise of the cannabis industry (plus our top picks to commemorate the special day) For many people, April 20 or 4/20 is recognized as a national holiday for cannabis...
Top Digital Trends of 2022: Let’s Get Personal Our team of digital marketing experts has leveraged a combination of experience and research to predict the top trends to watch in 2022. Each of these trends is paired with practical implementation advice to ensure your digital marketing strategy is aspirational and executable.
How Peloton is Piggybacking on the 2021 Tokyo Olympics If you haven’t heard of the exercise equipment and fitness brand, Peloton, it’s possible you...
Lost (Budgets) and Found (Content): A Guide To Found Content and It’s Uses Found content is revolutionizing the creative production process and could be the perfect solution for your business—but what is it?
How The Grocery Sector Has Transformed Forever As we pass the first anniversary of one of the greatest industry disruptions due to COVID-19, the pandemic has undoubtedly impacted grocers and shoppers for years to come. As a Public Relations and Digital Marketing agency representing grocery retailers in Toronto, we are very familiar with these changes and how they will continue to impact customers and how they shop, cook and eat.
Why Micro-Influencers Should Be Part Of Your Next Campaign With months of closures, thousands of restaurants forced to halt operations, millions of workers unemployed, and billions in lost revenue, the COVID-19 pandemic has arguably been the foodservice industry’s greatest challenge to date.
When Life Gives You Lemons: A Reopening Guide for Restaurants What will a Saturday night look like in six months from now? If you’re in the hospitality sector, this is likely a constant, all-consuming question that swirls around your mind day in, and day out.
The Next Wave: How Restaurants Can Adapt in the Age of a Pandemic With months of closures, thousands of restaurants forced to halt operations, millions of workers unemployed, and billions in lost revenue, the COVID-19 pandemic has arguably been the foodservice industry’s greatest challenge to date.
10 Things We’ve Learned Running an Agency Running any business is challenging, but a marketing agency can be particularly difficult. It has taken us well over a decade to understand the foundation and framework that makes an agency successful and still, there are constantly changing variables at play.
The Top Five Virtual Events Happening in Toronto this Fall Virtual events are creating spaces for people to build relationships, collaborate globally, decompress, and rebuild social connections during a time of physical solitude.
How Programmatic Advertising Has Changed Digital Marketing If you want to build more effective advertising campaigns that spend budget efficiently and hyper-target the right consumers at the right time, programmatic advertising is the best option for your company.
When to Spend Money on a PR Firm and When to Do it Yourself (or not at all) Public relations, which focuses on earned third-party exposure, is an appealing service desired by many large, small, and independent businesses.
The Most Important Elements to Include on Your New Website With more and more businesses moving into the digital space, the best way to organically grow your online business is a well-designed website for potential customers. We all know that websites are often the first opportunity to make a lasting impression, so it is important that you put your best foot forward.