Lost (Budgets) and Found (Content): A Guide To Found Content and It’s Uses

Lost (Budgets) and Found (Content): A Guide To Found Content and It’s Uses

Found content is revolutionizing the creative production process and could be the perfect solution for your business—but what is it?
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How The Grocery Sector Has Transformed Forever

How The Grocery Sector Has Transformed Forever

As we pass the first anniversary of one of the greatest industry disruptions due to COVID-19, the pandemic has undoubtedly impacted grocers and shoppers for years to come.  As a Public Relations and Digital Marketing agency representing grocery retailers in Toronto, we are very familiar with these changes and how they will continue to impact customers and how they shop, cook and eat. 
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Why Micro-Influencers Should Be Part Of Your Next Campaign

Why Micro-Influencers Should Be Part Of Your Next Campaign

With months of closures, thousands of restaurants forced to halt operations, millions of workers unemployed, and billions in lost revenue, the COVID-19 pandemic has arguably been the foodservice industry’s greatest challenge to date. 
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When Life Gives You Lemons: A Reopening Guide for Restaurants

When Life Gives You Lemons: A Reopening Guide for Restaurants

What will a Saturday night look like in six months from now? If you’re in the hospitality sector, this is likely a constant, all-consuming question that swirls around your mind day in, and day out.
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The Next Wave: How Restaurants Can Adapt in the Age of a Pandemic

The Next Wave: How Restaurants Can Adapt in the Age of a Pandemic

With months of closures, thousands of restaurants forced to halt operations, millions of workers unemployed, and billions in lost revenue, the COVID-19 pandemic has arguably been the foodservice industry’s greatest challenge to date.
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10 Things We’ve Learned Running an Agency

10 Things We’ve Learned Running an Agency

Running any business is challenging, but a marketing agency can be particularly difficult. It has taken us well over a decade to understand the foundation and framework that makes an agency successful and still, there are constantly changing variables at play.
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Top Sales Tips for Black Friday and Cyber Monday

Top Sales Tips for Black Friday and Cyber Monday

Despite the headlines claiming that Black Friday and Cyber Monday is dead, COVID-19 regulations and restrictions will not be hindering holiday shoppers this year.
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The Top Five Virtual Events Happening in Toronto this Fall

The Top Five Virtual Events Happening in Toronto this Fall

Virtual events are creating spaces for people to build relationships, collaborate globally, decompress, and rebuild social connections during a time of physical solitude.
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How Programmatic Advertising Has Changed Digital Marketing

How Programmatic Advertising Has Changed Digital Marketing

If you want to build more effective advertising campaigns that spend budget efficiently and hyper-target the right consumers at the right time, programmatic advertising is the best option for your company.
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When to Spend Money on a PR Firm and When to Do it Yourself (or not at all)

When to Spend Money on a PR Firm and When to Do it Yourself (or not at all)

Public relations, which focuses on earned third-party exposure, is an appealing service desired by many large, small, and independent businesses. 
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Why Supporting Clients During Hard Times Pays Off

Why Supporting Clients During Hard Times Pays Off

While Canada has successfully flattened the curve, our physical distancing remains. Returning to the office for some companies could be months away and some may decide to never return. 
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The Most Important Elements to Include on Your New Website

The Most Important Elements to Include on Your New Website

With more and more businesses moving into the digital space, the best way to organically grow your online business is a well-designed website for potential customers. We all know that websites are often the first opportunity to make a lasting impression, so it is important that you put your best foot forward.
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