When to Spend Money on a PR Firm and When to Do it Yourself (or not at all)

When to Spend Money on a PR Firm and When to Do it Yourself (or not at all)

Public relations, which focuses on earned third-party exposure, is an appealing service desired by many large, small, and independent businesses. 
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Why Supporting Clients During Hard Times Pays Off

Why Supporting Clients During Hard Times Pays Off

While Canada has successfully flattened the curve, our physical distancing remains. Returning to the office for some companies could be months away and some may decide to never return. 
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The Most Important Elements to Include on Your New Website

The Most Important Elements to Include on Your New Website

With more and more businesses moving into the digital space, the best way to organically grow your online business is a well-designed website for potential customers. We all know that websites are often the first opportunity to make a lasting impression, so it is important that you put your best foot forward.
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Five Reasons You Should Consider A Career In Graphic Design

Five Reasons You Should Consider A Career In Graphic Design

A career in graphic design is ever evolving. It shifts with new inventions and trends, yet it remains a constant at the core of nearly every creative agency and every campaign you see.
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Agency Shoutouts for Innovation During COVID-19

Agency Shoutouts for Innovation During COVID-19

It’s undeniable that industries across the nation have been significantly impacted by COVID-19. Many businesses who were once lucrative establishments with enviable portfolios saw their businesses crumble in a matter of days due to the pandemic and the shutdown of the economy.
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Like A Tree Falling In The Woods: Five Reasons Your Business Needs Social WiFi

Like A Tree Falling In The Woods: Five Reasons Your Business Needs Social WiFi

If a customer enters your business but doesn’t make a purchase, did they still bring you value?
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How to Manage Your Agency’s A/R and A/P During a Pandemic

How to Manage Your Agency’s A/R and A/P During a Pandemic

It would not be a far stretch to say that the COVID-19 pandemic has thrown most businesses for a loop. Uncertainty, confusion, and decreased revenues are enough to make any firm feel the pinch. 
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I Graduated PR School in the Middle of a Global Pandemic: Now What?

I Graduated PR School in the Middle of a Global Pandemic: Now What?

Today’s graduates are now entering a tumultuous and unpredictable job market that will put immense pressure on job candidates to impress agencies with their capabilities and skill sets. Agencies will be looking for candidates who are hard-working, creative, and who have used COVID-19 as an opportunity for growth. 
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Get Your Ducks In A Row: A Digital Strategy Checklist You've Been Looking For

Get Your Ducks In A Row: A Digital Strategy Checklist You've Been Looking For

SEO, SERP, KPI, SEM, PPC, CPC - what does it all mean? The digital landscape is ever changing and digital strategies need to adapt accordingly. At Blue Door, we work with clients everyday on developing their digital strategies and ensuring that they are considering all elements that are required to make a digital campaign truly successful. 
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How to Reinvent your Brand During COVID-19

How to Reinvent your Brand During COVID-19

‘Necessity is the mother of invention.’  As a result of COVID-19, all businesses are analyzing and restructuring their companies to stay connected, relevant, and successful. Adjusting to the ‘new normal’...
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How to Interact with Media During a Pandemic

How to Interact with Media During a Pandemic

For years, pitching media has followed a relatively simple formula. For best results, it should always be customized to the writer, well researched, well written and well timed.
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Top 3 Elements to Consider When Developing a Strong Brand

Top 3 Elements to Consider When Developing a Strong Brand

At Blue Door, we have the tremendous opportunity to bring brands to life for restaurants and hospitality groups across the city. We honed our craft and found that when it gets down to basics, there are three key elements that define a brand - language, visual identity, and actions. 

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