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Get Your Ducks In A Row: A Digital Strategy Checklist You've Been Looking For
June 16, 2020

Get Your Ducks In A Row: A Digital Strategy Checklist You've Been Looking For

SEO, SERP, KPI, SEM, PPC, CPC - what does it all mean? The digital landscape is ever changing and digital strategies need to adapt accordingly. At Blue Door, we work with clients everyday on developing their digital strategies and ensuring that they are considering all elements that are required to make a digital campaign truly successful. 
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How to Reinvent your Brand During COVID-19
May 29, 2020

How to Reinvent your Brand During COVID-19

‘Necessity is the mother of invention.’  As a result of COVID-19, all businesses are analyzing and restructuring their companies to stay connected, relevant, and successful. Adjusting to the ‘new normal’...
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How to Interact with Media During a Pandemic
May 5, 2020

How to Interact with Media During a Pandemic

For years, pitching media has followed a relatively simple formula. For best results, it should always be customized to the writer, well researched, well written and well timed.
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Top 3 Elements to Consider When Developing a Strong Brand
April 14, 2020

Top 3 Elements to Consider When Developing a Strong Brand

At Blue Door, we have the tremendous opportunity to bring brands to life for restaurants and hospitality groups across the city. We honed our craft and found that when it gets down to basics, there are three key elements that define a brand - language, visual identity, and actions. 

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5 Important Factors to Think About When Hiring a PR Agency
March 11, 2020

5 Important Factors to Think About When Hiring a PR Agency

Whether you are opening a new restaurant or launching a clothing line, the thought will cross your mind to engage a PR agency. Before you do, we encourage you to think about what is important to you in an agency.
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Warm Up with a Toronto Staycation
January 31, 2020

Warm Up with a Toronto Staycation

As we slowly get past the hurdle of the first months of the new year, the itch to begin planning trips away from work and away from our regular schedule begins to settle in. 

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5 Ways to Prepare Your Online Store for the Holiday Season
December 13, 2019

5 Ways to Prepare Your Online Store for the Holiday Season

Ho ho ho and a bunch of sales. The holidays are here and it's time to make sure you are capitalizing on heightened consumer spending!

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The Press Release Isn’t Dead, Yet!
November 18, 2019

The Press Release Isn’t Dead, Yet!

Some even say they’re obsolete, done in by technology. Don’t believe everything you hear. As an agency, you still have to get the message out for your clients, especially when you have some great news to share. And if and when trouble comes up, it’s best to stay on top of the story and shape the narrative.

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Blue Door x TIFF 2019
September 24, 2019

Blue Door x TIFF 2019

This fall, Blue Door had the privilege of working with the Toronto International Film Festival (TIFF) for the second consecutive year. Our work with TIFF included our role as the PR agency for Tequila Tromba (Official Tequila of TIFF) and Vieni Estates (Official Sparkling Wine of TIFF).
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Five Questions to Ask Before Hiring a Digital Marketing Agency
September 17, 2019

Five Questions to Ask Before Hiring a Digital Marketing Agency

Whether you’re a restaurant, hotel, cannabis company, or lemonade stand, every business is turning to digital solutions to help generate awareness and increase revenue. 
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5 Powerful PR Trends For 2020
August 6, 2019

5 Powerful PR Trends For 2020

With 2020 fast approaching, we're paying close attention to emerging trends and asking ourselves some critical questions. What can we learn from 2019? How can we take these learnings and apply them to offer more value to our clients? How can we improve our processes, and what services should we expand on, or remove?   

As we look to answer some of these questions, we examine what 2020 will have in store for the public relations industry. Here are 5 trends we’re expecting to see in PR as we move towards 2020:

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Blue Door Communications Announces Acquisition of Punch x Pepper Digital Marketing Agency
August 6, 2019

Blue Door Communications Announces Acquisition of Punch x Pepper Digital Marketing Agency

Blue Door Communications (“Blue Door”) is proud to announce that it has successfully acquired Toronto-based digital marketing agency, PunchxPepper (“PxP”) effective immediately. As part of the acquisition, Blue Door will gain PxP’s employees including experts in digital and strategic planning. Additionally, all consumer-packaged goods and hospitality clients will be joining Blue Door’s expanding client roster which includes Assembly Chef’s Hall, Tequila Tromba, Lost Craft, Vieni Estates Honeycomb Hospitality, Virtuous Pie, PM Entertainment, Gusto 54 Restaurant Group, The Good Son, The Thompson Hotel, The Kimpton, The Annex, and Toronto’s first legal retail cannabis store, The Hunny Pot Cannabis Co.
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