It would not be a far stretch to say that the COVID-19 pandemic has thrown most businesses for a loop. Uncertainty, confusion, and decreased revenues are enough to make any firm feel the pinch. 

Today’s graduates are now entering a tumultuous and unpredictable job market that will put immense pressure on job candidates to impress agencies with their capabilities and skill sets. Agencies will be looking for candidates who are hard-working, creative, and who have used COVID-19 as an opportunity for growth. 

SEO, SERP, KPI, SEM, PPC, CPC - what does it all mean? The digital landscape is ever changing and digital strategies need to adapt accordingly. At Blue Door, we work with clients everyday on developing their digital strategies and ensuring that they are considering all elements that are required to make a digital campaign truly successful. 

‘Necessity is the mother of invention.’  As a result of COVID-19, all businesses are analyzing and restructuring their companies to stay connected, relevant, and successful. Adjusting to the ‘new normal’...

For years, pitching media has followed a relatively simple formula. For best results, it should always be customized to the writer, well researched, well written and well timed.

At Blue Door, we have the tremendous opportunity to bring brands to life for restaurants and hospitality groups across the city. We honed our craft and found that when it gets down to basics, there are three key elements that define a brand - language, visual identity, and actions. 

Whether you are opening a new restaurant or launching a clothing line, the thought will cross your mind to engage a PR agency. Before you do, we encourage you to think about what is important to you in an agency.

As we slowly get past the hurdle of the first months of the new year, the itch to begin planning trips away from work and away from our regular schedule begins to settle in. 

Ho ho ho and a bunch of sales. The holidays are here and it's time to make sure you are capitalizing on heightened consumer spending!

Some even say they’re obsolete, done in by technology. Don’t believe everything you hear. As an agency, you still have to get the message out for your clients, especially when you have some great news to share. And if and when trouble comes up, it’s best to stay on top of the story and shape the narrative.

This fall, Blue Door had the privilege of working with the Toronto International Film Festival (TIFF) for the second consecutive year. Our work with TIFF included our role as the PR agency for Tequila Tromba (Official Tequila of TIFF) and Vieni Estates (Official Sparkling Wine of TIFF).

Whether you’re a restaurant, hotel, cannabis company, or lemonade stand, every business is turning to digital solutions to help generate awareness and increase revenue.