A time to reflect on the rise of the cannabis industry (plus our top picks to commemorate the special day)
For many people, April 20 or 4/20 is recognized as a national holiday for cannabis culture, but few actually know how the date got selected. According to Time Magazine, the most credible story traces back to California in 1971 where five students would meet at 4:20 pm to partake. We salute this group for bringing us 4/20 and giving us a reason to celebrate.
Since legalization, the cannabis industry has achieved exceptional milestones including advancing the public (and political) dialogue around cannabis, global expansion of the cannabis supply chain, and impressive cannabis research and development.
We have undergone great change and leaned into creativity - especially when we talk about cannabis and technology. The rise of Cannabis Tech with companies like Dutchie has proven that we are well-positioned for further growth and innovation.
Of course, we would be remiss if we didn’t mention the rise of the cannabis-infused beverage category.
As one of Toronto’s leading cannabis retailers, Bellebud believes that we are accessing a completely new consumer that may not be interested in other kinds of cannabis and is a huge opportunity! This is why we are making a 4/20 Staff Pick of OG Cola for 4/20. From our friends at Sweet Justice, you will get a full cola flavour with only 100 Calories. Naturally flavoured and sweetened with REAL sugar.
However you celebrate, we are thrilled to be alongside you during an incredible time in cannabis history.
Enjoy responsibly and thank you for your patronage.