Facebook WiFi vs Social WiFi: Know The Facts
Mark Zuckerberg and Facebook are adding another service to their ever-growing platform to help bridge the gap between your business and your customers.
In a nutshell
Your customers can access your free WiFi in your store/retail location through their Facebook credentials. In exchange for free WiFi, they are giving you access to available Facebook details about them. This could include name, location, birthday, gender, or marital status.
Who needs this?
Anyone with a physical location where guests/customers can enter. This include restaurants, hotels, cannabis stores, hair salons, grocery stores- to name a few. There is no question that this is valuable information, but is Facebook the only avenue?
Enter, Social WiFi
Social WiFi is the alternative which will provide your company with the same benefits and more- including building your email database for a stronger marketing strategy.
Here are 3 reasons why Social WiFi should be your choice over Facebook WiFi:
Social WiFi Helps Build Your Email Marketing Database
The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 (Statista, 2021). At Blue Door, we believe that your email marketing campaign is only as valuable as your database of customers. Social WiFi allows you to constantly update your database with information from customers that have visited your business. This ensures that your campaigns are always targeting customers that are most likely to convert, based on their purchase behaviour. Facebook WiFi allows users to log in using their Facebook account, rather than personal email, which also happens to be a feature of Social WiFi.
Social WiFi Allows You To Leverage Smart Emails
Marketers who used segmented campaigns have noted as much as a 760% increase in revenue (Campaign Monitor, 2019), but how do you build segmented campaigns? You can segment your email marketing campaigns by identifying different portions of your database and applying tags to them. Now, imagine you could segment your database based on how your customers engage with your brand. Social WiFi allows for the following Smart Emails to be deployed automatically:
- First-time customers
- Lost customers (have not visited your business in 30 days)
- Loyal customers (have visited more than 3 times in a month)
Plus, everyone loves when you remember their birthday. Using Social WiFi, you are able to send offers to your guests 14 days before their birthday. Providing this type of hyper-targeted and personalized communication to your customers will help your business evaluate your marketing strategy and drive revenue.
Social WiFi Allows You To Advertise on Facebook AND Programmatic Display
Social WiFi operates within an expansive data network across North America in restaurants in retail locations. As such, your business is able to leverage this audience data and target customers with similar traits to the ones that sign in to your Social WiFi. Unlike Facebook WiFi, which only allows for advertising targeting on their platform, your Social WiFi data (and the lookalike audiences you can create) can be used on Facebook, Instagram, or programmatic display. This allows your business to execute an omni-channel marketing strategy and A/B test various platforms to find the highest conversion rates.
As Apple continues to release new software updates that reinforce user privacy and simultaneously make it harder for platforms like Facebook to properly target users, Social WiFi is the perfect solution for your business. Gather first-party data, learn more about your customers, build your email marketing database, and advertise across numerous channels without being hindered by ongoing mobile phone updates.
Contact our team today to find out how your business can get started with Social WiFi.
Blue Door is a public relations, digital marketing, and design agency based in Toronto. We pride ourselves on being a modern agency with a sophisticated approach to marketing. As an award-winning agency, we have earned the trust of major organizations across the country in virtually every sector from hotels to healthcare. Check out our Services Page to learn more. Is your business in need of a brand but not sure where to start? View our capabilities deck here and connect with us at firstname.lastname@example.org or 1 855-854-5594
About the Author:
Aaron Lieberman is our Senior Digital Marketing Manager at Blue Door and helps strategize, execute, and report on all digital marketing campaigns on behalf of our clients.