COVID-19 has significantly impacted the foodservice and hospitality industry. As we prepare to open our doors, the sector must be ready to address the changing landscape around us.
New, required safety measures and reduced capacity will force us all to get creative to attract customers back to our businesses, and perhaps our biggest challenge of all will be making customers feel safe being in public spaces again.
All forms of communications, both internal and external, must be strategic and thoughtful to give employees peace of mind, and to re-introduce customers to our brands. Old marketing and communication tools will simply not work and everyone will need to review their marketing plans with a fresh and bold perspective.
Blue Door has developed this playbook that restaurants may use to ensure that every aspect of communications and marketing is considered. Some venues may have marketing resources in-house, and others may be looking to bring on an agency like Blue Door to customize and execute the tactics listed inside this playbook.
Whatever your situation, the industry is facing a “sink or swim” moment and it will take an abundance of creativity, teamwork, leadership and strategy to ensure we all swim.
The play book covers suggested approaches to everything from employee communications to influencer marketing and begins to address questions we hear each day: How do we execute guest tracing? What will happen to influencer marketing? How do I keep employees informed of new protocols at the restaurants? Where should I spend the marketing dollars now?
We know the road seems all uphill right now, but there truly is no industry better suited to make this journey than the ever-resilient hospitality sector.
Onward and upward.
We are optimistic that the hospitality industry will come back with more innovation and focus on customer experience than ever before. Our hope is that the ideas, tools and tactics presented in this document will help guide you in the direction as we all grapple with marketing and communications plans. We know these are challenging times, but you’re not alone.
With more than 15 years of experience supporting the hospitality sector, Blue Door is equipped with the tools to ensure that your re-opening, and the time that follows, will be successful.
About the Author:
Aaron Lieberman is our Digital Marketing Manager at Blue Door and helps strategize, execute, and report on all digital marketing campaigns on behalf of our clients.