"A BRAND IS THE SET OF EXPECTATIONS, MEMORIES, STORIES AND RELATIONSHIPS THAT, TAKEN TOGETHER, ACCOUNT FOR A CONSUMER’S DECISION TO CHOOSE ONE PRODUCT OR SERVICE OVER ANOTHER." - SETH GODIN
"A BRAND IS THE SET OF EXPECTATIONS, MEMORIES, STORIES AND RELATIONSHIPS THAT, TAKEN TOGETHER, ACCOUNT FOR A CONSUMER’S DECISION TO CHOOSE ONE PRODUCT OR SERVICE OVER ANOTHER." - SETH GODIN